Search Engine Optimization, often referred to as SEO, is a powerful tool for startups and it won’t break your budget. In this article, we’ll explore 7 reasons why a search engine optimization is a powerful tool for any startup.
7 Reasons SEO is Powerful
The 7 reasons SEO is powerful are as follows:
It delivers customer behavior information to startups
SEO will give you very important information. SEO research shows you what your potential customers are looking for. When you’re just getting started, you probably don’t have a lot of information about your target audience. SEO research gathers this information, and you will continue to benefit from it for a long time after launching your business.
You can use an SEO tool, or you can simply do your own search using Google and input keywords related to your business. Google will then auto-fill those terms based on what people search for when they input those words. The more common it is searched for, the higher it will be in the results.
It increases traffic and conversions
SEO can help your startup get more traffic, which can result in more conversions and revenue. Instead of putting money into social media advertising or other marketing efforts, build out your SEO and keep current with best practices from Google.
Research shows that organic traffic- that is traffic from search engines- is 400% more likely to convert than other types of traffic other than email marketing.
SEO can be completely free, along with the tools to use it, such as Google Search Console and Google Analytics.
Google Search Console shows you what was searched and how visitors landed where they did. Broken links or 404 errors can also be identified. These are bad for your SEO health.
Of course, while it doesn’t take money- it does take time. That being said, as a startup, you have time. You can go through the platform and learn how to set up the whole thing, no matter what you are using: Magento, WordPress, Shopify, or whatever.
Helps startups make informed business decisions
The same information that helps you understand the behavior of your customers can be used for other startup actions. This can be applied to your overall business strategy to shape the decisions you make- which can ultimately lead to successful launch/growth stages. Once you’ve learned about your consumer, you will be able to decide the best way to convert them.
Strengthens consumer trust and value
SEO can help your startup build a relationship with your potential customers with little effort on your part. Once you show up high on the search results, it increases consumer trust. At that point, you can build credibility and respect, which are critical for a new company that is reliant on digital channels for conversions.
Builds a long-term audience
When you pay for advertisements, you pay a high price for short-term results. On the other hand, SEO allows your business to give your customers the content they are looking for. It builds your audience over time instead of all at once and then has traffic die out when the ad runs out.
Of course, it’s important to note that SEO does require upkeep. Google updates its algorithms all the time. While this may not affect your business, you should still understand that it’s not a one-time solution.
No matter what industry you’re in, building a digital presence is critical. SEO is the best way to improve your visibility, traction, and brand equity. It gives you information about your audience and is the cheapest way to inspire consumer trust and build your customer base.
If you don’t want to spend a lot of money on a major ad campaign, SEO is the best way to do it. Contact Private Client Capital Partners to learn more about what SEO can do for you.